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Research papers

Seeing around the corner

When operating in fast-moving business environments, market research is in danger of losing its seat at the table where decisions are made.Many common research tools were developed in a more slowly changing business world. To be successful, MR must...

Catalogue: ESOMAR Conference on Digital Futures 2005
Author: Michael A. Lotti
March 1, 2005
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Citation

Lotti, M. A. (2005a, March 01). Seeing around the corner. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/seeing-around-the-corner


Research papers

Creating customer knowledge

Consumer insights do not arise from better data or information alone. Customer knowledge creation requires three important elements: a 'behavioral model' or theory of consumer behavior; continual fact-gathering; and revision of the theory as new...

Catalogue: ESOMAR Conference on Excellence in Consumer Insights 2004
Authors: David G. Bakken, Michael A. Lotti
Company: Harris Interactive (Europe)
April 18, 2004
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Citation

Bakken and Lotti (2004a, April 18). Creating customer knowledge. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/creating-customer-knowledge